Hiring An Auction Company


Estimating your assets worth:

Typically, among the first questions a company operator will ask me is,”how much does the assets bring at an auction”. After taking the time to reassess the assets, the auctioneer must provide the client a conservative estimate of the sale based upon his expertise and the present market trends. It’s important that the firm give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you’re considering working for you or from you? The arrangement you pick may determine this.

A company owner should carefully consider the way the auction company is compensated. The most common commission structures include: direct commission, outright purchase of resources, guaranteed base using a split over to auctioneer and seller, ensured foundation with anything above moving to auctioneer or a flat fee arrangement.

In a straight commission arrangement, the company is paid an agreed upon portion of the entire sale.

Within an outright purchase arrangement, the auctioneer only becomes your conclusion buyer. The organization purchases your assets and relocates them. Even though this can be an option in certain unique circumstances, keep in mind that they will want to obtain your assets in a very reduced price to make a profit at a later date.

In a minimum foundation guarantee, the auction company guarantees the seller which the auction will generate a minimum amount of sales. Anything above that number either goes to the auction business or split with the seller. Even though a seller may feel comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, remember that it is the best interest of this auction company to secure a minimal base price as low as you can to decrease their financial liability to the seller and secure increased compensation for the sale.

In a flat fee arrangement, the auctioneer agrees to appear to your sale and call the auction. There is no incentive for the auctioneer to receive the best prices for your assets. The auction business is compensated whatever the outcome of your sale.

What’s the best alternative for business owners? In my experience, an agreed upon directly commission arrangement. This puts the obligation on the auction company to offer the very best outcome for everybody involved. There is an incentive to get the auction business to work for both parties, set up and run a professional sale, get the highest bid and sell each item on the stock. Successful auctions translate to a higher base line for both the vendor and the auction company.

Auction Expenses:

In most auction arrangements the expenses to conduct an auction are passed to the vendor. In the event the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All costs should be agreed upon in advance in a written contract. Normal costs will include the expenses of advertising, labour, legal fees, travel, gear rentals, protection, postage and printing. A respectable auction company will be able to estimate all expenses based upon their own experience in prior auctions. An agreement ought to be real costs charged as costs, not an estimated sum.

Promotion is typically the maximum cost in conducting an auction. The auction company needs to set up an advertising campaign that will encourage the sale to its very best advantage, not overspend to simply promote the auction business.

Once the auction is complete, the auction business should provide a comprehensive breakdown of all expenses to the seller, such as copies of receipts inside the auction summary report.


What’s a buyer’s premium? In the event you attend auctions frequently, you are extremely familiar with this term. The auction firm charges a commission to the buyer when they purchase an item on the market.

The buyer’s premium has existed since the 1980’s and is regular auction clinic. It was initially used by auction houses to help offset costs of conducting mortar and brick permanent auction facilities. Since that time, it has spread to all facets of the auction market. It is notable in online auctions and enables auction companies to cover added expenses incurred from online sales.

It is the obligation of the auction business to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back from the buyer’s premium. They looked upon it as a beneath handed manner for the auction company to make more income. Reputable auction businesses will provide full disclosure within the market contract, advertisement and bidder registration.

Typically, an auction company will bill online buyers a greater buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are billed accordingly to buyers. This provides the vendor a level playing field for both internet buyers and those attending the auction in person. Without the buyer’s premium, there is absolutely no means to do this.


We’ve all been there. We’re looking forward to attending an auction just to discover that some items were sold before the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly say that pre-sales will harm an auction. When a company decides to liquidate their resources, it is easy to market off high-end parts of equipment through internet sources, gear vendors or to other businesses. The seller receives instant money and avoids paying a commission to an auction business.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they’re planning to sell off portions of their stock prior to an construction equipment auctions Athens. It’s difficult not to think about the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer would like to earn a commission on these sales . however, it is more essential that the auctioneer protect the purchase from potential negative backlash that comes from pre-selling. The purchasing public understands once an auction has been”cherry picked” before the sale and it reflects in their bidding. It becomes a sale of”leftovers” and that affects prices.

Join the auction action

A purchaser who purchases prior to the auction usually does not attend the purchase. They already bought equipment at a fantastic price with no competition. If they do attend the auction, then they tend to let others know of their great pre-sale purchases which again, affects prices and the overall excitement of the purchase.

It is necessary to see that auctions operate best with an entire inventory. You want competition on your higher end gear. The simple to sell things make it feasible to acquire respectable prices for hard to market things.

When a company owner decides to manage their equipment assets, there’s just one chance to do it right. Employing a reputable auction company will help you with a professional, systematic and timely manner.