Corporate photography for annual reports, Publicity or corporate brochures requires a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, where the environment is controlled and predictable, the scenario is very different to the annual report or corporate photographer who’s always taking care of location under unpredictable and unforeseen circumstances. The Corporate photographer has to be a master of executive portraiture, industrial photography, architectural photography, product photography and in many cases aerial photography because every one of these areas of expertise will likely be required. One never knows what’s going to be demanded in the “day in the life” of the corporate photographer, however the “focus” would be wise to function as the same; namely to market the picture from the company in the most positive and effective way.
Corporate photography is generally all about people and about selling trust! People leading, people working, people communicating – plus the environment in which they work, whether it is in the executive boardroom, a factory setting or perhaps a hi-tech lab; the tale is always concerning the individuals who result in the product or who will be providing the service. No matter what the business produces or service it sells, people are what make it happen and individuals are the consumers in the specific service or product actually marketing – that is generally, in an already crowded and competitive market. Therefore, it seems logical, a good corporate photographer could have good “people skills.” Professional models are not employed in annual report photography and for corporate brochures, since the companies must be honest in portraying their own people, therefore, the photographer must be great at making his subject comfortable so that you can portray a nice and sincere appearance, which results in talking – talking about their business; themselves; what you enjoy, sports – whatever generally seems to produce a connection. This can be a skill which can be developed; I’m not really an extroverted person by any means, however, when it comes to “show time” I have found myself conducting a lot of talking. Another tip is always to shoot a whole lot – making subtle variations of their pose; paying particular care about your head and nose in relation to the history, whilst instilling their confidence they are looking and doing great.
Resourcefulness is an additional critical quality for industrial and company photography. Resourcefulness means the opportunity to increase the risk for proverbial “sow’s ear in a silk purse.” Regarding an environmental portrait for example, any office setting will probably be uninteresting, so a careful option for the setting has to be found. It may be at the office, it can be by way of a window or staircase, and it may have the factory or at an outside facility. If it is a green portrait, the portrait should make some sort of statement in regards to the company as well as the environment must try to that end whenever possible. No matter the reason, the setting must be great looking as well as simple, so as not to divert attention outside the subject photographed. I have many times found myself in a colorless, clinically sterile lab yet having to make a portrait that’s compelling and definately will draw attention to the niche and the environment. In this instance, composition is very important it to be both dynamic yet not distracting; and lighting is the important thing to earning a mundane environment sing with color and contrast. If there is no color within the scene and color would increase the photograph, the Business Photographer can put colored filters on the light heads to judiciously create exactly the color effect that is desired. A different way to introduce color in to the scene is as simple as allowing different colored light sources head to their natural uncorrected color; i.e. fluorescents will go green, tungsten lights go very warm – even orange; daylight, when the scene is balanced to tungsten, the light should go very blue. The industrial or corporate photographer will become familiar with to adopt what exactly is given and help it.
Resourcefulness includes never quitting or accepting “no” before “fat lady sings,” There may be occasions when someone states that something cannot be done. I look at that as a possible invitation to educate yourself regarding every possible strategies by which to acheive it – assuming obviously it is vital that you the caliber of the photograph or in completing the assignment. In many cases a shoot schedule might have to have that it is “now or never.” Anyone can just accept the straightforward “no” however, your client will likely be much happier if you can somehow still arrive. I have already been in situations that seemed impossible, however with persistence, optimism and perhaps a nearly obstinate a sense perseverence, still happened!
To summarize, the corporate photographer has to be diverse in their photography genre, and for that, extensive experience is the key. He/she is a master in the technical areas of his craft, particularly with comparison to its lighting. She has to be able to communicate and reach individuals to get them to feel at ease as you’re watching camera anf the husband is a resourceful artist, a facilitator; a negotiator, an optimist.
Critical seeing and creativity will be the hallmark of your experienced corporate or industrial photographer, because this sort of location photography requires one to quickly adapt to unforeseen and uncontrollable circumstances. As a final point, the company photographer never says “no” until all possible means are already persistently proven. Corporate photography is about creating strong visual photographs that may sell his client’s brand – whatever needs doing!