Business photography for annual reports, Public relations or company brochures necessitates a photographer with extensive experience and resourcefulness. Contrary to the studio product or portrait photographer, where the environment is predictable and controlled, the scenario is very different for the annual report or corporate photographer who’s always working on location under unpredictable and unforeseen conditions. The Corporate photographer has to be a master of executive portraiture, industrial photography, architectural photography, product photography as well as aerial photography as these areas of expertise will be required. One never knows what will be required at the”day in the life” of a corporate photographer, but the”attention” should always be the same; specifically to sell the image of the company in the most positive and efficient way.
Corporate photography is mostly all about individuals and about selling trust! People leading, people working, folks communicating – and the environment in which they work, while it is in the executive boardroom, a factory setting or within a hi-tech lab; the story is always about the people who make the product or who are supplying the service. Whatever the business produces or the support it sells, people are what allow it to happen and people will be the consumers of the specific merchandise or service they are marketing – that’s more often than not, in an already crowded and competitive market. Therefore, it stands to reason, a good corporate photographer will have good”people skills” Professional versions are seldom used in annual report photography or for corporate retreats, since the companies will need to be honest in portraying their own people, hence, the photographer should be quite great in making his subject comfy in order to portray a satisfying and sincere appearance, and that generally means talking – talking about what they do; their family; what they like, sports – anything looks to make a relationship. This is an art which can be developed; I am not an extroverted individual with no means, however, in regards to”show time” I find myself doing a great deal of talking. Another tip is to shoot a lot – making subtle variations within their pose; paying particular attention to the nose and head in relation to the background, all of the while instilling their assurance that they’re doing and looking great.
Resourcefulness is another critical quality for corporate and industrial photography. Resourcefulness usually means the ability to generate the snare”sow’s ear into a silk purse.” In the instance of an environmental portrait for instance, the office setting will probably be uninteresting, therefore a careful decision for your background must be found. It may be in the office, it might be by a window or stairs, and it could be in the mill or at an external facility. When it’s an ecological portrait, the portrait should make some sort of statement about the company and the surroundings must work to that conclusion if at all possible. Whatever the situation, the background has to be aesthetically pleasing and simple, so as not to divert focus away from the subject photographed. I have many times found myself in a colorless, clinically sterile laboratory and having to make a portrait that is compelling and will draw attention to the topic and the surroundings. In cases like this, composition is critical so that it is both dynamic yet not distracting; and lighting is the key to making a mundane environment sing with colour and contrast. When there’s absolutely no color in the scene and color would improve the photograph, the corporate photographer can put colored filters within the mild heads to judiciously create only the color effect that’s desired. Another way to introduce color into the scene is by letting different colored light sources go to their natural uncorrected colour; i.e. fluorescents will go green, tungsten lights will go very warm – even orange; daylight, even if the scenery is balanced to tungsten, the light will go really blue. The corporate or industrial photographer will learn to take what’s given and work with this.
Resourcefulness also means never stopping or taking”no” before the”fat lady sings,” There could be instances when someone says that something can not be carried out. I look at this as an invitation to explore every possible way in making it happen – assuming of course that it is important to the quality of the best photographer brisbane or in finishing the assignment. Often times a shoot schedule may necessitate that it is”now or never.” Anyone can simply accept the easy”no” but your client will be a lot happier if you can still make it happen. I’ve been in situations that seemed impossible, but with persistence, optimism and in some cases an almost stubborn sense of will power, it happened!
In summary, the corporate photographer has to be diverse in his photography genre, and for that, extensive experience is the key. He/she is a master of the technical aspects of his craft, especially with regards to light. He has the ability to communicate and reach people in order to make them feel comfortable before the camera and he’s a literary performer, a facilitator; a negotiator, an optimist.
Critical viewing and creativity is the hallmark of a seasoned industrial or corporate photographer, because this type of location photography requires you to quickly adapt to unforeseen and uncontrollable circumstances. Last but not least, the corporate photographer never says”no” until all probable means have been tried and examined. Business photography is all about producing strong visual photographs that can sell his client’s new – whatever it takes!