Prior to jumping within the bandwagon that claims “postcard printing would be the all time greatest advertising and marketing tool”, it truly is essential that you understand what postcard printing is all about. You’ll find really four simple areas of postcard printing that you must know and these are the postcard dimension, paper inventory, layout file formats and coatings. Every single of those facets of postcard printing has their important position to operate in an effort to make sure that you just receive the best high quality postcards at any time.
The postcard size will not automatically indicate that there would be only one regular measurement to fit all sizes of postcards. It truly is due to the fact various dimensions requires for different postcard printing equipments in reality a slight alter inside the measurement in the postcard could have an adverse effect on its cost. And so, as a way to not be shocked by printing charges later on it’s wise to obtain 1st printing rates. In this way you may be guided on just simply how much your postcards will fees. Likewise, never wait to ask your postcard printing firm on the postcard dimensions that work ideal on their own products.
There are two elements of paper stock which you ought to be aware of. Paper shares can possibly be glossy or matte. If you want to have your postcards printed in complete coloration you are going to then be created to decide on amongst a CS2 inventory and a C1S stock. CS2 inventory has a gloss finish on each sides even though the C1S stock includes a gloss finish on only one aspect and its other aspect getting a matte finished. Among these two stocks the C1S was one of the most popularly utilized considering that the ink used in postcard printing does not dry up around the gloss element of the paper stock so they resulted in printing around the matte aspect in the stock.
But that was quite a long time back, these days you will find already inks that effortlessly dries on shiny shares. The glossy shares are considerably less expensive as opposed to semi-gloss shares and exude a lot character on them that is why it really is a far better choice for postcards.
Regarding the design file formats, it’s essential that you inquire your postcard printing organization the kind they are accepting. Though, there are printing companies that accepts different file formats even so you will find nonetheless some which makes use of only restricted forms of software program and file structure in their style development. And what these businesses frequently do is always that they might make an effort to transform your postcard layout file in the format that is acknowledged by their postcard printing equipment. However, there may be some problems which may be encountered in the course of the file conversion. One of the common troubles confronted entails font defaults and textual content loss to make certain that no this sort of error arise it truly is important that the postcard undertaking bear proofing ahead of lastly publishing your postcard layout for printing. Or far better but, you could possibly try to conserve your style file within a PDF structure. This way there’ll be very minimum conversion and manipulation that have for being carried out in your design and style file.
The ending is as important since the very first few methods in postcard printing. You’ll find two forms of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating offers the postcard with that shiny seem and really feel. Particularly relevant for color photographs which you may want accentuated. Its downsides are when it comes to its susceptibility to finger print marks and smears.
The aqueous coating alternatively gives for small shine or gloss and entails to get a much faster postcard printing process. The explanation for this can be that aqueous coatings are fast drying consequently does not hinder the continuous printing process.