Corporate photography for annual reports, Public relations or corporate brochures needs a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, in which the environment is controlled and predictable, the scenario is extremely different for the annual report or corporate photographer who is always focusing on location under unpredictable and unforeseen circumstances. The Corporate photographer should be an expert of executive portraiture, industrial photography, architectural photography, product photography as well as aerial photography because all these areas of expertise will be required. One never knows what’s going to be demanded within the “day in the life” of the corporate photographer, but the “focus” should always be the same; namely to sell the image from the company within the most positive and efficient way.
Corporate photography is mostly all about people and about selling trust! People leading, people working, people communicating – as well as the environment that they work, whether it is in the executive boardroom, a factory setting or perhaps in a hi-tech lab; the storyline is definitely concerning the people who result in the product or who’re providing the service. It doesn’t matter what the organization produces or the service it sells, people are what make it happen and individuals are the consumers from the specific service or product that they are marketing – that is generally, in an already crowded and competitive market. Therefore, it stands to reason, that the good corporate photographer will have good “people skills.” Professional models are hardly ever utilized in annual report photography or corporate brochures, since the companies have to be honest in portraying their own people, therefore, the photographer should be very good at making his subject comfortable in order to portray a pleasing and sincere appearance, which usually means talking – talking about the things they’re doing; their family; what they enjoy, sports – whatever seems to create a connection. This is a skill that may be developed; I’m not an extroverted person at all, however, with regards to “show time” I find myself doing a large amount of talking. Another tip is to shoot a great deal – making subtle variations within their pose; paying particular focus on the top and nose with regards to the background, all the while instilling their confidence that they are looking and doing great.
Resourcefulness is another critical quality for industrial and company photography. Resourcefulness means the ability to make the proverbial “sow’s ear right into a silk purse.” In the case of an environmental portrait for example, the office setting will probably be uninteresting, so a careful choice for the backdrop must be found. It may be in the office, it might be by a window or staircase, and it will be in the factory or at an outside facility. Whether it’s an environmental portrait, the portrait should have type of statement concerning the company and also the environment must work to that end if at all possible. Regardless, the background should be aesthetically pleasing and straightforward, so as not to divert attention away from the subject photographed. I’ve many times found myself in a colorless, clinically sterile lab but making a portrait that’s compelling and will draw attention to the topic and also the environment. In this case, composition is critical so that it is both dynamic though not distracting; and lights are the key to creating a mundane environment sing with color and contrast. When there is no color within the scene and color would enhance the photograph, the corporate photographer can put colored filters over the light heads to judiciously create just the color effect that’s desired. Another way to introduce color in to the scene is by allowing different colored light sources visit their natural uncorrected color; i.e. fluorescents goes green, tungsten lights will go very warm – even orange; daylight, if the scene is balanced to tungsten, the sunshine goes very blue. The industrial or corporate photographer will become familiar with to consider what’s given and use it.
Resourcefulness does mean never quitting or accepting “no” before the “fat lady sings,” There might be instances when someone states that something can’t be done. I look at that as an invitation to understand more about every possible means by which to get it done – assuming obviously that it is vital that you the quality of the photograph or in completing the assignment. Often times a shoot schedule might have to have that it’s “now or never.” You can now just accept the simple “no” but your client will be much happier if you’re able to somehow still make it. I’ve been in situations that seemed impossible, however with persistence, optimism and perhaps an almost obstinate feeling of will power, it still happened!
To conclude, the Corporate Photographer Brisbane should be diverse in the photography genre, and for that, extensive experience is paramount. He/she is a master of the technical facets of his craft, especially with relation to its lighting. He has the opportunity to communicate and reach individuals order to make sure they are feel comfortable in front of the camera and he is really a resourceful artist, a facilitator; a negotiator, an optimist.
Critical seeing and creativity is the hallmark of an experienced corporate or industrial photographer, because this type of location photography requires one to quickly adjust to unforeseen and uncontrollable circumstances. Finally, the organization photographer never says “no” until all possible means happen to be persistently proven. Corporate photography is all about creating strong visual photographs which will sell his client’s brand – whatever it takes!